Stake acquired in

Parcom Capital is pleased to announce the acquisition of a substantial minority stake in The transaction is subject to customary merger approvals and is expected to close in Q3 2016. Simpel is an independent and fast growing provider of mobile communication services in the Netherlands, where it has a leading position in the budget, sim-only part of the market.

“In order to further accelerate the growth of Simpel and expand its market position, I have sought cooperation with Parcom Capital”, explains Jasper de Rooij, CEO and founder of Simpel. Over the past years and with the support of former shareholder De Hoge Dennen, Simpel has been able to further professionalize its organization.

These professional improvements have had a great influence on the current growth and prosperity of the company and the brand name Simpel. Jasper de Rooij: “We are now ready for the next phase in our development; in the growth strategy we have in mind, I find a private equity firm such as Parcom to be a very good fit”.

Piet-Hein de Jager, partner at Parcom Capital, is pleased with the investment in Simpel. De Jager: “We were impressed by the strength of the management team of Simpel and highly value the market position they have built. As a budget player, they have managed to integrate a high level of quality in their services. Their transparency to customers results in clear and attractive propositions for those customers, as evidenced by the success of Simpel over the years. We are delighted to be able to support Jasper and his team in the further growth of Simpel.”

Simpel was advised by ING M&A in this transaction. Parcom was advised by NIBC.

Simpel is the largest independent SIM-only provider in the Netherlands. Simpel is highly profitable, has grown by 150% since 2014 in sales and the total number of customers increased by more than 100%. Simpel is located in Amsterdam. For more information on Simpel, please contact Jasper de Rooij, CEO (e-mail:

Parcom Capital is a leading mid-market private equity firm and was founded in 1982, focusing on investments in high-quality, leading companies in the Benelux. Over the past 30 years, Parcom Capital successfully invested in more than 75 (international) companies. Recent investments, besides Simpel, have been made in Jan Snel and RH Marine Group. For more information on the investment in Simpel, please contact Piet-Hein de Jager (email:

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