Bakkersland to acquire Quality Bakers

Bakkersland, one of Parcom’s portfolio companies, announces the acquisition of Quality Bakers from Barilla Holding.

Barilla Holding, global leader in the pasta industry and European leader in the bakery industry, and Bakkersland Groep B.V, a main player in the Dutch bread and pastry industry, have signed an agreement for the sale of the business of Quality Bakers B.V. (formerly Kamps Nederland B.V.) to Bakkersland Groep B.V.

The intended transaction is subject to authorization by the competent antitrust authorities and advice will be requested from the respective Works Councils. Loyens & Loeff acted as legal advisor to Bakkersland Groep. Stamford Partners acted as financialadvisor and De Brauw Blackstone Westbroek as legal advisor for Barilla and Quality Bakers.

About Barilla Holding
Barilla Holding SpA is composed of Barilla GR Fratelli, Lieken and Harry´s and is present in international markets with the brands Barilla, Mulino Bianco, Pavesi, Voiello, Wasa, Misko, Filiz, Yemina and Vesta, Academia Barilla, Lieken Urkorn, Golden Toast, Harry´s, La Bella Easo. Barilla Holding, through its associated companies, is the world leader in the pasta market and number one in Italy for bakery products (Mulino Bianco) as well as the largest producer of bread and bakery products in Germany (Lieken) and France (Harry´s). It owns 65 factories in 11 countries, and employs about 19,000 people.

About Bakkersland
Bakkersland is an important player on the Dutch market for fresh bakery products. Bakkersland supplies daily fresh baked bread, specialties, patisserie, shop bake-off and home bake-off products to the Dutch foodretail and foodservice market. Furthermore, Bakkersland has exportactivities in Western Europe. Bakkersland is headquartered in Hedel, owns 16 bakeries and employs 1,600 people. Over 2007, Bakkersland reported net revenues of EUR 350 million.

About Quality Bakers
Quality Bakers´ core activity is the production of daily fresh bread for the Dutch market. In addition to this, Quality Bakers produces and distributes frozen and chilled bake-off products and other specialties like pastry products and patisserie. Quality Bakers is headquartered in Reeuwijk, owns 7 bakeries and employs about 800 people. In 2007, Quality Bakers reported net sales of around EUR 170 million.

For further information please contact:

Barilla Press Office – Giuseppe Coccon
Tel: 0039 0521-262217 – Fax:0039 0521-264721

Bakkersland:Citigate First Financial – Uneke Dekkers
Tel: +31 (0)20- 575 40 21
Or visit our website at:

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